TATIANA JAVIER
Content Design
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TATIANA JAVIER
Content Design
TO EACH THEIR THRONE
TO EACH THEIR THRONE
Jeep
Rebellious by nature and namesake, the Renegade was hitting the market as the best-in-class 4x4 engineered to traipse on every terrain. Tasked to concept and create within 48 hours, I wrote a tale of a universe where only you, your Renegade and your rendezvous with the road exist.
summer of smiles
summer of smiles
Holiday Inn
To extend Holiday Inn's Summer of Smiles campaign, we hosted a Facebook Live event starring Stranger Things' Gaten Matarazzo. During the two-week stretch, I haggardly served as ghost writer, live correspondent, director and child-star hype woman.
THE FACES OF DOMESTIC ABUSE
THE FACES OF DOMESTIC ABUSE
Harbor House
It happens on the Lifetime channel, and it happens in real life. People face abuse. And it gets overlooked especially at work. So Harbor House pioneered an initiative to expose a harsh reality. Staggering figures unveil the detriment of ignoring domestic violence. But beyond the Benjamins, its about people looking out for people.
IT’S BETTER WITH BLUE
IT’S BETTER WITH BLUE
Blue Cross of Northeastern Pennsylvania
This is what left-wing healthcare looks like. With combined forces of romanticism and color, BCNP stiff armed the standard direct mail formula. Everyone needs healthcare so why not choose a friend with benefits.
LAND OF OD
LAND OF OD
Odyssey Beerwerks
The client mandate: let’s get weird. My response: a galactic land that overfloweth with craft brews, fantasy and a beer Buddha. The experiential site comes alive with every scroll and tells the story of the hopped-up Land of OD.
HOLD THE HAZMAT SUIT
HOLD THE HAZMAT SUIT
Horizon Blue Cross Blue Shield of New Jersey
Healthcare—do you love it? Probably not, but this DRTV spot pokes fun at the notion of not having coverage. People are intimidated by the enrollment process, and BCNJ wanted to position themselves as the approachable providers for the Garden State.
LOTS OF LOVE (LOL)
LOTS OF LOVE (LOL)
AARP
Old is boring. Boring is irrelevant. And AARP is rebelling against this stodgy stigma. With email as their playground, the 50+ club wants to have fun and remind members why they signed up. It’s all about the benefits, baby.
#HOWTO GET SMART
#HOWTO GET SMART
Samsung
If smart is the new sexy, then Samsung brought sexy back with the launch of their Gear S2. The smartwatch introduced a wheel of apps and a bezel face that sweet dreams are made of. The task was to create a sleek and simple YouTube series explaining dialed-down functionality.
OCCUPY HUMANITY
OCCUPY HUMANITY
International Rescue Committee
People around this blue green orb are devastated by conflict and disaster. Personally, that destroys me. For the International Rescue Committee, that fuels them to come up with real solutions on a global scale. This brand manifesto piece was my small contribution.
